IN DEPTH: DISTRIBUTION & LOGISTICS
From the June 24, 2005 print edition

Adding rail service spurs triple digit growth at Cornerstone
Karen Mayer

Memphis based Cornerstone Systems, a nationwide third party transportation and logistics provider, has recently expanded their services to include railcar transport with the creation of a new boxcar division.

Rick Rodell, founder and CEO of Cornerstone Systems, says the reasons for the expansion are based on evidence that the trucking industry won't be able to handle an increasing supply of freight waiting for shipment.

"Several combined factors led us to this decision. It's common knowledge that the trucking industry is short about 20,000 drivers nationwide and most trucks are already operating at accelerated levels. That fact, combined with the phenomenal amount of container traffic, is forcing the shipping public to re-evaluated transport options," Rodell says.

In addition to the sheer volume and high level of imports, Rodell notes a current industry shift away from the highly popular Just In Time shipping method that was introduced 20 years ago.

Burke Anderson, vice president of Railcar Service at Cornerstone, was hired one year ago to implement a boxcar program and agrees with Rodell's observation of the market shift.

"The whole JIT movement emerged following the culture of the Japanese automotive industry. It has evolved over time, however, into a sort of 'just in case' instead of 'just in time,'" Anderson says. "As companies have re-evaluated supply-chain costs and seek opportunities to cut costs, considering the use of rail services makes sense."

According to Rodell, the use of the boxcar was a more popular option years ago when manufacturers used railways for bulky commodities that were not necessarily weighty, such as steel, aluminum and automotive parts. Today, because of capacity issues, companies are searching for ways to save money.

"When people began analyzing the cost of having goods in transit instead of on their shelves and the JIT trend became popular, it squeezed the boxcar industry. Today, people are once again thinking they have a little more time to ship goods than what is fashionable," Rodell says.

Anderson believes mindsets are changing on both sides of the fence.

"There is a paradigm shift in how third parties are treated by railroads themselves. I think maybe a lack of understanding or trust existed because of the high level of knowledge and expertise needed. With all our experience, however, we speak the same language and understand the rail business. We understand that handling rail cargo can be more complicated than traditional intermodal," Anderson says.

Having more than 20 years experience in the transportation business, Rodell has witnessed industry trends and understands the current capacity challenges.

"We were one of the first to develop relationships with the railroads and we're looking to grow those relationships."

With imports rapidly streaming into the country via the West Coast and no limits on the type of commodities that can ship via boxcar, the challenge is to maximize cargo capacity at all points.

"The railroad has to take some of the demand off intermodal. When you can get 3.2 truckloads in one railway car, you've just freed up three trucks," Rodell says.

"Because we have the use of insulated cars, flat cars and refrigerated cars, any commodity can be shipped. Our focus is to identify reload opportunities to reduce empty miles on railroad boxcar fleets," Anderson says.

One commodity that has returned to rail shipping is alcohol. "We're shipping large amounts from the West Coast to the East. Because we have a full range of logistics services, we can combine shipments from several wineries and ship east to several distributors, offloading to trucks which deliver right to warehouses. This results in a savings to both the distributor and winery," Rodell says.

Rodell says that Cornerstone's rail division is continually expanding to include other commodities such as rice, which traditionally moved via truck and rail.

"Knowing that cargo is not handled the same as intermodal, we work closely with damage control experts and the railroads to determine the best configurations for products," Rodell says.

In a short time, Cornerstone has experienced significant growth with its railcar services, and Burke expects future growth to be inevitable.

"Our volumes have exceeded expectations as we've experienced triple digit growth," Burke says. "I expect intermodal capacity will tighten up and we're working to help develop new car technologies that can carry more weight. I feel with Cornerstone's strong leadership, we're at the forefront of offering customized solutions for our customers."

Cornerstone Systems, headquartered in Memphis, currently has more than 20 offices nationwide, including both sales and operations teams.

CONTACT freelance writer Karen Mayer at ksomayer@msn.com


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